the team works
Shoal is very proud to have won two prestigious DBA Design Effectiveness Awards* for the creative direction and design of an entirely new global range of retail and commercial packaging for Fellowes, Inc., the US headquartered manufacturer and marketer of business machines.
Winning Gold in the ‘Product - Consumer’ category plus the special award for International Export has promoted Shoal to thirteenth place in the official DBA Design Effectiveness League Table.
Our entry was judged by senior business and commerce leaders from Coca-Cola, Proctor & Gamble, Nestlé, Virgin, Think London and The Cabinet Office, to have significantly demonstrated beyond doubt, commercial success through effective design.
The project resulted in a 48% global sales increase and more than one million machines have now been sold since launch. That’s what we call effective creative!
*Design Business Association, UK - November 2008