case studies
Kellysearch and Shoal – the perfect online match
kellysearch.co.uk is a leading business-to-business online search engine directory.
Objective: To develop the online marketing pages of the Kellysearch.co.uk directory website in order to make them more distinctive and visually appealing than the core directory which has a functional style.
The aim of this section of the site was to inform users and potential advertisers of the history of Kellysearch; why they should use it as a key part of their advertising mix; what other services it could provide; and how to use the online directory.
Solution: We based the marketing pages on the existing home page, taking the essence of the existing graphic forms but developing them further to create a more visually striking navigation and menu system. We introduced a set of strong identifying graphics to represent each of the different marketing sections, which could also be used for supporting offline advertising and promotional activity. A clean and simple page grid system was created with a clear on-screen hierarchy, resulting in a very attractive and user-friendly marketing section.
On a slightly different tack, using Flash software, we produced a short sequence for another section (How to use Kellysearch) to help users get the most out of the Kellysearch website.
Effective: Our solution is a very strong, distinctive and modern website that the marketing team use on a daily basis. The developed sections have been welcomed by the field sales team and are regularly included in media packs and online presentations.
“This particular project gave Shoal and Kellysearch the creative opportunity to explore a slightly different visual style compared to previous projects. The end result was a set of extremely strong visual landing pages that have been warmly received by our users, advertisers and sales team. The range of creative proposals produced in response to the brief allowed us to explore and develop a fresher, more striking look than the rest of the site.
The inclusion of a Flash demo offers users a comprehensive step-by-step guide to using the site – something we’ve needed for a long time.”
Vicky Howlett
Senior Marketing Manager, Kellysearch.co.uk
