case studies
Raising the advertising bar for Kompass…
quite literally
Kompass is the leading provider of global business-to-business company and product / service information for professionals working within sales, marketing, research and purchasing.
Objective: To create strong, direct response online and offline advertising campaigns promoting the benefits of advertising with Kompass and aimed at UK-based export companies and manufacturers.
Solution: Our client needed to reassure its target audience that advertising with Kompass could increase export opportunities and sales. We decided to tackle this graphically via the use of brightly coloured shipping container illustrations. For press advertising the containers resembled a bar chart depicting growth, whilst online advertising (animated banners / skyscrapers) showed the stacked containers increasing in height before breaking through the top of the advert - suggesting the potential growth in export sales that Kompass advertising might offer.
Effective: We helped Kompass to clearly differentiate its brand and product offerings through clever and distinctive graphic design, leading to an improved response across multiple platforms.
“Working with Shoal is always an extremely smooth process. I needed an effective campaign to attract companies interested in exporting and they provided exactly what was required.
After researching the intended destination of the final graphics, Shoal produced striking visuals that stood out on the relevant websites. This ensured that we received maximum traffic through the effective communication of our message.”
Vicky Howlett
Senior Marketing Manager, Kompass.co.uk
